Ling Lee
Branding
2019
Ling Lee International Limited推介一系列天然護膚產品及天然材料製成的健康食品，並廣泛提倡天然護膚及養生之道。
Ling Lee International Limited provides a range of natural beauty products and health foods that aims to promote the philosophy of natural beauty and natural health.
新的視覺效果取自大自然植物的肌理，呈現出品牌的健康、有機和簡約感。以幾何形式的概念和視覺傳達的基本元素，描繪了品牌的理念––––善行帶來積極，也是滋養皮膚、精神、幸福的關鍵。
煥然一新的白色包裝參考了有機和自然之美，而多彩的視覺調色具有年輕和容光煥發的特點。新包裝的整體外觀和感覺極簡雅緻，提供直觀的功能和美感。
The new set of visuals that come up with the textures of the plants in the natural, presents the health, organic and minimal of the brand. The design concept also evokes the idea of geometric form and basic elements of visual communication that depicts the brand’s philosophy — good deeds give rise to positive. This is the key fundamental to happiness that nourishes our skin and spirit.
The refreshed packaging in white references organic and natural beauty. The colourful palette of visual features youthful and radiant. The holistic look and feel of the new packaging are elegantly minimal, giving an intuitive function yet with an aesthetic touch.
