Choco Next

Branding
2021

Choco Next is a brand new chocolate gift store based in Hong Kong, providing various flavors of chocolate and creating a different delicious experience through different combinations of ingredients.

Came up from the square patterns of chocolate bars, designed a moveable and responsive grid system for the logotype. Depending on the size and shapes of the space where we are putting on, it could change to different rations flexibility and apply on various kinds of brand deliverables, packaging, bags, cards and even on social media.

Each chocolate piece resembles a sleeping volcano which represents the magnificent and tranquil. Yet they might explode anytime, they are as beautiful as they are dangerous, just like our emotions.